The StartName parameter passes the account name the service runs under. Depending on the service type, the account name may ...

The StartName parameter passes the account name the service runs under. Depending on the service type, the account name may be in the form of \"DomainName\\Username\".The service process will be logged using one of these two forms when it runs.  If the account belongs to the built-in domain, \".\\Username\" can be specified. If NULL is specified, the service will be logged on as the LocalSystem account. For a kernel or system-level drivers, StartName contains the driver object name (that is, \\FileSystem\
dr or \\Driver\\Xns) which the input and output (I/O) system uses to load the device driver. If NULL is specified, the driver runs with a default object name created by the I/O system based on the service name. Example: DWDOM\\Admin.
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