Services generally fall into two categories: Training and setup service for use of the product and warranty repair and replacement. ...

Services generally fall into two categories: Training and setup service for use of the product and warranty repair and replacement. The scale and scope of service is dependent on the type of product.  For the first category, technical knowledge for the use of the product (such as a personal computer) is required. The manufacturer should consider whether it will provide this service or will ask retailers or third parties to offer them. In most cases, these services are performed by the retail outlet or third-party service firm as additional competitive product offerings. They are not typically required to be provided by the manufacturer.  Warranty service, however, is an expected—and typically required—offer from the manufacturer. In this case, the manufacturer can provide the service directly or contract with retailers and third parties to service the products for them.
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