The Shopping Basket Analysis tool facilitates cross-selling analysis. It can be applied on a table containing transactions. ...

The Shopping Basket Analysis tool facilitates cross-selling analysis. It can be applied on a table containing transactions. The tool identifies groups of items that tend to appear together as well as rules that can be used in recommendations.If the table contains a Value column associated with each item of each transaction, the tool also computes the "lift" for each group and rule (a measure of how much the value of the respective item or group increases in the context of the pattern identified by the tool).