The purpose of this template is to guide the reader in the development of processes to monitor customer feedback in the spirit ...

The purpose of this template is to guide the reader in the development of processes to monitor customer feedback in the spirit of continuous improvement. This template is focused on processes to monitor feedback after it has been collected. It has a limited amount of direction on data collection.  Customer feedback collection methods vary with the type of product or service and the method of sale.  In addition to traditional surveys, comment cards, and focus groups, there are many methods to obtain information about what your customers want. You should also consider the following: Ask employees (they talk with your customers and know what they ask for); competition (figure out what they are selling and what people like about their products); documentation (analyze your internal data to see what is selling, what is not, and what complaints or requests you receive).
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