As an example you can use a personalization site to unlock information buried in various business systems and by your site ...

As an example you can use a personalization site to unlock information buried in various business systems and by your site structure, to provide a one stop shop experience that easily allows users to view and access information they need to perform their job or task.  Or you could offer an experience which helps to better align your organization with its goals, by using your personalization site to drive user behavior through performance indicators and metrics, which can specifically set for an individual user based on their role.