Specifies the name of the new company. The name can have a maximum of 30 characters. If the database collation is case-sensitive, ...

Specifies the name of the new company. The name can have a maximum of 30 characters. If the database collation is case-sensitive, you can have one company called COMPANY and another called Company. However, if the database is case-insensitive, you cannot create companies with names that differ only by case.
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