After you set up a web app and dependent resources, such as a database, you can download the generated publish profile, import ...

After you set up a web app and dependent resources, such as a database, you can download the generated publish profile, import it into a development tool such as WebMatrix or Visual Web Developer, and deploy your web app to Azure within seconds. You can also publish your web application from FTP directly by setting up deployment credentials in the portal and pushing the application to Azure from your favorite FTP client.