Length of LOB data (%1!s!) to be replicated exceeds configured maximum %2!s!. Use the stored procedure sp_configure to increase ...

Length of LOB data (%1!s!) to be replicated exceeds configured maximum %2!s!. Use the stored procedure sp_configure to increase the configured maximum value for max text repl size option, which defaults to 65536. A configured value of -1 indicates no limit, other that the limit imposed by the data type.