Meta tags are invisible bits of code that search engines often use to index Web sites. These meta tags can help search engines ...

Meta tags are invisible bits of code that search engines often use to index Web sites. These meta tags can help search engines return the most relevant results for a particular search. The two important meta tags are the keyword tag and the description tag.


Meta keywords should be keywords and phrases that your customers would likely use when searching for your page. Each word or phrase, usually between 5 and 10 words, should be separated by a comma or a space.

The meta description should be two to three sentences describing what your Web page is about. Always try to include a keyword or two for best results. When writing your description, remember that some search engines will display it in their search results, so it's important to keep it accurate and appealing.